Branded Vehicle Sampling Programs for Food & Beverage Brands

Front & Center runs branded vehicle sampling programs for food and beverage brands, in one market or many cities. The wrap turns heads. Our heartfelt field teams make the real human connections that drive retail sales. In-market branded vehicle programs start at $25K, with a full custom wrap included.

  • 45custom-wrapped vehicles nationwide
  • $25Kstarting price, full custom wrap included
  • 4–12 wksfrom kickoff to the first stop
  • 4.71Trusted Herd rating from our field staff

Featured client

UPDATE, on the road

Branded vehicle marketing in wrapped Range Rovers, run by our field teams.

Three UPDATE Energy Drink-wrapped Range Rovers lined up on a hilltop above Los Angeles, the lead SUV's tailgate open

Mobile product sampling that sells

We park where your shoppers already are: races, gyms, campuses, festivals and busy streets.

Pink Tru Fru-wrapped Jeep Wrangler at a campus stop during a branded vehicle sampling program
Two people standing in front of three UPDATE Energy Drink-wrapped Range Rovers with brand ambassadors on a hilltop above Los Angeles

One market or many

One market

Back a new retailer or a local launch.

Multi-city sampling

The same playbook, city after city.

Two UPDATE Energy Drink ambassadors talking by the open tailgate of an UPDATE-wrapped Range Rover, with two more wrapped SUVs behind them

Heartfelt field teams. Real retail sales.

Our people care about the folks they meet, and it shows at the register. 100% of our staff would work with Front & Center again.

Tru Fru-wrapped Jeep Wrangler parked outside a Target store, with an ambassador waving product from the driver's window
Two Raptor Energy ambassadors with a branded sampling cart and red umbrella in front of a fully wrapped Raptor Energy pickup truck
So Good So You ambassadors serving samples to adult shoppers at an outdoor sampling station, with a branded van behind

Our Clients Past and Present

Brands that trust our field teams

BUILT x Alex Warren, Camp S’moredinary program
18,000servings
7,125miles

Branded vehicle program pricing

In-market branded vehicle programs start at $25K, with a full custom wrap included. Multi-city work is custom-quoted.

Branded vehicle program FAQ

What is a branded vehicle sampling program?

A branded vehicle sampling program puts your product in a custom-wrapped vehicle and brings it to the places your shoppers already are: races, gyms, campuses, festivals and busy streets. Front & Center runs them for food and beverage brands, in one market or many.

Is a branded vehicle program the same as mobile sampling?

Yes. A branded vehicle program is mobile product sampling: a custom-wrapped vehicle and a field team bring your product to the places your shoppers already are, then point them to the store that carries it.

How much does a branded vehicle program cost?

In-market branded vehicle programs start at $25K, with a full custom wrap included. Multi-city work is custom-quoted, and cost depends on the number of markets and field days, vehicles and team size. Tell us your markets, and we'll send a custom quote.

How far ahead should we plan a branded vehicle program?

Plan on a 4–12 week lead time from kickoff to the first stop. That gives us time to map your markets, custom-wrap the vehicle and get your field team ready. Tell us your launch date, and we'll build backward from it.

Who staffs a branded vehicle program?

Heartfelt field teams who know your product and care about the people they meet. We hold a Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again.

Ready to put your brand front and center?

Tell us your markets. We'll bring the vehicle and the people.