Taste it on the corner. Find it on the shelf.
Guerrilla Marketing Agency & Street Team Sampling for CPG Brands
Front & Center Marketing is a guerrilla marketing agency for CPG food and beverage brands. Our street teams bring samples to busy sidewalks, parks, campuses and neighborhoods and start real conversations along the way. It's friendly, hand-to-hand marketing, and our heartfelt field teams have run it nationwide since 2008.
Guerrilla marketing, the friendly way
Guerrilla marketing means going to people instead of waiting for them to come to you: a great product and a friendly face on a busy block. Never pushy.
Where our street teams go
Busy sidewalks and neighborhoods
Parks and beaches
College campuses
Fitness communities and the crowds around games, concerts and races
Guerrilla marketing in Los Angeles
LA is home turf. With an office in Santa Monica, we know the neighborhoods, beaches and campuses of Southern California.
Beyond LA, we bring street teams to cities nationwide. Offices in Santa Monica + Boulder.
Heartfelt street teams, coached to excel
Our ambassadors are friendly, outgoing people, coached to excel, so a quick taste turns into a real connection that drives sales.
Brands our field teams have worked with
UPDATE Focus Lab Mobile Tour. LA, Dallas and Chicago. 8,000+ people.
Our field teams staffed it.
Tru Fru: 5 years. 15 cities.
Go bigger, in more cities
Pair your street team with multi-city mobile sampling, or a branded vehicle program that turns heads on every block.
Guerrilla marketing FAQ
What does a guerrilla marketing agency do?
A guerrilla marketing agency takes your brand to people in everyday places instead of waiting for them to find it. For food and beverage brands, that means street team sampling on busy sidewalks, in parks and on campuses. Front & Center Marketing keeps it friendly and positive, with friendly teams who start real conversations.
What is the difference between a street team and guerrilla marketing?
A street team is the people: brand ambassadors out in your market. Guerrilla marketing is the approach: meeting people where they already are, without a booth or a stage. At Front & Center Marketing, they work together. Our street teams run friendly guerrilla sampling programs for CPG brands.
Do you run guerrilla marketing in Los Angeles and other cities?
Yes. Los Angeles is close to home, thanks to our Santa Monica office, and we bring street teams to cities nationwide. Tell us your markets and dates, and we'll plan a program around the places your customers spend their time.
Is guerrilla marketing a good fit for food and beverage brands?
Yes. Food and drinks are made to be tasted, and a quick sample from a friendly person is a great way to win a new fan. Street team sampling works well for launches, new flavors and building buzz in a priority city before a bigger push.
How much does guerrilla marketing cost?
Every street team program is custom-quoted, based on your cities, dates and product. Tell us your goals, and we'll send a quote.