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Front & Center field team sampling at a branded vehicle activation

Your Brand.
Front and Center.

Performance-driven field teams and branded vehicles that put your brand in people’s hands, nationwide, since 2008.

Get A Quote

Field Sampling.

Product Sampling Agency for Food & Beverage Brands

4,474,750+

Samples distributed this year.

Front & Center Marketing is a field sampling agency for food and beverage brands. We put your product in people’s hands at races, gyms, campuses, festivals and on the street, with branded vehicles and heartfelt field teams coached to excel.

Affordable, customized programs of any length, shape and size…

One market or many cities, vehicle programs or Costco roadshows. We’ll build a program that fits your brand and your budget.

Tru Fru-wrapped sprinter van driving a desert highway past red rock cliffs

What We Do

UPDATE-wrapped Range Rover on a hilltop above Los Angeles

BRANDED VEHICLE PROGRAMS

  • Our fleet of branded vehicles
  • Custom wraps that turn heads
  • Single-market blitzes to multi-city programs
  • Heartfelt teams at every stop
Built x Alex Warren camper rolling down an open two-lane highway at golden hour

MOBILE
TOURS

  • Branded vehicles that turn every mile into a moving billboard
  • Creative concepts, wraps and custom buildouts
  • We handle the details, start to finish
  • Focused regional launches to nationwide tours
Brand ambassador handing out samples to passersby on a palm-lined beach path

TARGETED
GUERRILLA EXECUTION

  • Street-level sampling where your shoppers live, work and train
  • Fitness studios, campuses, offices, events
  • Builds household trial ahead of retail push
  • One contact — always reachable
Spotlight campaignNatura's brand ambassadors in green tees sampling cans beside a Natura's cart at an outdoor park event

Hispanic Heritage Sampling

Familiar Flavors

  • Del Frutal
  • Natura's
  • Raptor Energy

Meeting communities where they gather.

See our case studies →

The F&C Difference

HEARTFELT FIELD TEAMS

Warm, curious people, coached to excel, who make real human connections that drive sales.

WHERE YOUR SHOPPERS ARE

We show up near the stores that carry you and point people to the shelf.

SMALL, NIMBLE OFFICE TEAM

No layers, No hand-offs. Named account lead who knows your retail footprint — fast decisions, zero big agency overhead.

CLEAR RECAPS

A clear recap after every activation, so you always know how it went.

Two smiling women holding up Tru Fru packs at an event

From Launch Day To Year-Round Sampling, And Everything In Between…

Your brand isn’t generic, and your sampling shouldn’t be either. Since 2008 we’ve repped natural and conventional brands with programs built around their goals.

Recent Programs

  • UPDATE Energy Drink ambassador holding out a can from the window of an UPDATE-wrapped Range Rover under palm trees

    UPDATE

  • Brand ambassador waving from the driver's seat of a Tru Fru-wrapped Jeep Wrangler under a clear blue sky

    TRU FRU

  • Ambassador smiling from a Built Puff-wrapped vehicle

    BUILT BAR

  • Hotel Chocolat-wrapped Rivian truck parked by Cloud Gate in Chicago

    HOTEL CHOCOLAT

  • A happy white husky being offered a Sundays for Dogs sample

    SUNDAYS FOR DOGS

  • Smiling brand ambassador in a Nuun hoodie leaning on a Nuun Hydration-wrapped vehicle

    NUUN HYDRATION

  • So Good So You ambassador with a sampling station beside a branded jeep

    SO GOOD SO YOU

  • Del Frutal brand ambassador handing a juice sample to a shopper from a yellow branded cart

    DEL FRUTAL

  • Natura's brand ambassador in a green Natura's tee holding peach and guava nectar cans beside a Natura's-wrapped Jeep

    NATURA’S

“Thank you all for the hard work and partnership! We love seeing how everything is coming to life and showing a positive impact for our brand and community!”

— So Good So You

UPDATE on the Focus Lab Mobile Tour

“Grateful to our team and partners who brought the Focus Lab Mobile Tour to life, and to LA, Dallas, and Chicago for showing up and getting work done with us.”

— Evanne Banales, Sr. Director, Brand Marketing, UPDATE

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