Front & Center field team sampling at a branded vehicle activation

Your Brand.
Front and Center.

Heartfelt field teams and branded vehicles that put your brand in people’s hands, nationwide, since 2008.

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Field Sampling.

Front & Center Marketing is a field sampling agency for food and beverage brands. We put your product in people’s hands at races, gyms, campuses, festivals and on the street, with branded vehicles and heartfelt field teams coached to excel.

Affordable, customized programs of any length, shape and size…

One market or many cities, vehicle programs or Costco roadshows. We’ll build a program that fits your brand and your budget.

Tru Fru-wrapped sprinter van driving a desert highway past red rock cliffs

What We Do

UPDATE-wrapped Range Rover on a hilltop above Los Angeles

BRANDED VEHICLE PROGRAMS

  • Our fleet of branded vehicles
  • Custom wraps that turn heads
  • Single-market blitzes to multi-city programs
  • Heartfelt teams at every stop
Built x Alex Warren camper rolling down an open two-lane highway at golden hour

MOBILE
TOURS

  • Branded vehicles that turn every mile into a moving billboard
  • Creative concepts, wraps and custom buildouts
  • We handle the details, start to finish
  • Focused regional launches to nationwide tours
Brand ambassador handing out samples to passersby on a palm-lined beach path

TARGETED
GUERRILLA EXECUTION

  • Street-level sampling where your shoppers live, work and train
  • Fitness studios, campuses, offices, events
  • Builds household trial ahead of retail push
  • One contact — always reachable
Spotlight campaignNatura's brand ambassadors in green tees sampling cans beside a Natura's cart at an outdoor park event

Hispanic Heritage Sampling

Familiar Flavors

  • Del Frutal
  • Natura's
  • Raptor Energy

Meeting communities where they gather.

See our case studies →

The F&C Difference

HEARTFELT FIELD TEAMS

Warm, curious people, coached to excel, who make real human connections that drive sales.

WHERE YOUR SHOPPERS ARE

We show up near the stores that carry you and point people to the shelf.

SMALL, NIMBLE OFFICE TEAM

No layers, No hand-offs. Named account lead who knows your retail footprint — fast decisions, zero big agency overhead.

CLEAR RECAPS

A clear recap after every activation, so you always know how it went.

Two smiling women holding up Tru Fru packs at an event

From Launch Day To Year-Round Sampling, And Everything In Between…

Your brand isn’t generic, and your sampling shouldn’t be either. Since 2008 we’ve repped natural and conventional brands with programs built around their goals.

Recent Programs

  • UPDATE-wrapped Range Rover on a hilltop above Los Angeles

    UPDATE

  • Tru Fru-wrapped jeep with an ambassador parked outside a Target store

    TRU FRU

  • Ambassador smiling from a Built Puff-wrapped vehicle

    BUILT BAR

  • Hotel Chocolat-wrapped Rivian truck parked by Cloud Gate in Chicago

    HOTEL CHOCOLAT

  • A happy white husky being offered a Sundays for Dogs sample

    SUNDAYS FOR DOGS

  • Ambassador with a Nuun Hydration-wrapped vehicle outside Whole Foods Market

    NUUN HYDRATION

  • Ambassador in a green California Naturals-wrapped vehicle outside an Ulta store

    CA NATURALS

  • Chifles ambassadors posing with a team mascot at a game-day event

    CHIFLES

  • Ambassador in a pink Sanzo sweatshirt sampling cans at a busy street festival

    SANZO

  • So Good So You ambassador with a sampling station beside a branded jeep

    SO GOOD SO YOU

  • Del Frutal brand ambassador handing a juice sample to a shopper from a yellow branded cart

    DEL FRUTAL

  • Natura's brand ambassadors sampling cans beside a Natura's cart

    NATURA’S

“Thank you all for the hard work and partnership! We love seeing how everything is coming to life and showing a positive impact for our brand and community!”

— So Good So You

UPDATE on the Focus Lab Mobile Tour

“Grateful to our team and partners who brought the Focus Lab Mobile Tour to life, and to LA, Dallas, and Chicago for showing up and getting work done with us.”

— Evanne Banales, Sr. Director, Brand Marketing, UPDATE

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