About Us
Cultivating “Love At First Bite” Moments Since 2008
Who we are
Heartfelt people who love great food and the folks who try it.
Our approach
Simple and human. We listen first, then put your brand in people's hands.
Who we work with
Food and beverage brands, from first launch to household name.
Meet Our Team

Avi Scheinbaum
Founder & CEO

Camden Williams
Creative Director

Leslie Bettis
People & Culture

Erin Barns
Staffing Manager

Amelie Gentry
Account Coordinator
What Makes Us The Best?
Founded
2008
Avi Scheinbaum, Founder & CEO
Avi Scheinbaum founded Front & Center Marketing in 2008 after seeing that in-house marketing teams rarely had the field reach to build trial and drive sales. F&C was built to fix that: a lean team that runs field programs like an extension of the brand.
From innovation and branding all the way through becoming number one in a product category, we have the strategies and programs to achieve goals and stimulate growth more quickly.
Our Culture
The F&C difference is undeniable: we’re all about quality products and quality engagement, so we love sharing our enthusiasm for great food with consumers in a memorable way. How do we accomplish that? By bringing innovation and finesse to every sampling experience. Whether it’s a race, a campus or a festival, we’re creating “Aha!” moments that stick.
An extension of your company
Our Motto
We specialize in creating seamless connections with clients. We work like an extension of your company and make your goals our own. Our priority is delivering programs that will meet the specific aims and budget requirements of each brand, without any inessential fluff. This approach has earned us a reputation for being creative and cost-effective, making us the go-to agency for many businesses both big and small.
We’re a dynamic agency that can get you where you want to go!
Stress-Free Programs
We sweat the details, so your brand gets the spotlight.
Street & Event Sampling
We put your product in hands at races, gyms, campuses, festivals and cultural moments, wherever your next customer already is, and point them to the nearest store that carries you.
Dream Brand Ambassador Team
They're experts in their cities and experienced marketing professionals who know how to meaningfully engage your target consumers because they are your target consumers. We carefully select managers who will staff to represent you with equal enthusiasm.
Strategies To Take Your Brand To The Next Level
You've poured everything into your product. We'll help you hit the ground running and turn it into a brand people love.
What’s It Like Working For Us?
“They’re communicative, understanding, and super flexible with their Brand Ambassadors. … Cam is the moment. He makes every activation run effortlessly.”
— Carlos Padilla, Google Review
“They truly care about their Brand Ambassadors! They give clear event instructions, communicate quickly, and always pay on time. I always feel valued and supported when I work with them and would gladly work with them anytime they need me!.”
— Shyla W.
“Front & Center provided detailed information before the event and included pictures that were helpful for set up. Communication before, during, and after the event was fast and helpful. Payment was also very fast!”
— Michelle M.
“Fantastic experience working for the brand as well as the agency.”
— Shireen S.
Nice to meet you!
Ready to put your brand front and center?
Tell us your markets. We'll bring the vehicle and the people.