Services
Costco roadshows and in-warehouse sampling
Getting onto Costco shelves is a major milestone. Sampling helps you turn that placement into purchases.
200+Costco roadshows this year
What is a Costco roadshow?
Roadshows and in-warehouse demonstrations give Costco members a chance to experience your product firsthand. In one visit, members can:
- Experience your product firsthand
- Learn what makes it different
- Feel more confident adding it to their cart
Why sampling works at Costco
A first taste, a real conversation and a clear read on what resonates. That’s how placement turns into purchases.
That first taste
For food and beverage brands, that first taste can help overcome the hesitation of committing to a full Costco-size package.
Your story, beyond the packaging
A knowledgeable brand ambassador can highlight key ingredients, explain product benefits, suggest ways to enjoy it, and answer questions in real time.
Those personal interactions help capture shoppers’ attention and connect product discovery directly to a purchase opportunity, while they’re already in the warehouse.
Insights that show what resonates
Pairing each activation with sales tracking and consumer feedback gives you a clearer view of what resonates—from favorite flavors to common purchase objections.
Shelf placement is the milestone. Sampling turns it into purchases.
BUILT at Costco, in the lot and in the aisles
One brand, start to finish: a wrapped BUILT Puff Rivian and our ambassadors out front, and our people in the aisles with BUILT Puff, handing out first tastes and answering questions.
What we handle at every Costco roadshow
Front & Center Marketing has managed over 200 Costco roadshows this year alone, bringing hands-on experience to every activation.
From coordinating logistics and securing reliable staff to overseeing day-to-day team management, we keep each roadshow running smoothly so you can stay focused on growth.
200+Costco roadshows this year
Logistics, coordinated
We coordinate the logistics behind every roadshow, so you don’t have to.
Reliable staff
We secure reliable, knowledgeable brand ambassadors who tell your story and answer member questions in real time.
Day-to-day team management
We oversee the team day to day and keep each roadshow running smoothly.
Sales tracking and feedback
We pair each activation with sales tracking and capture consumer feedback and activation insights, so you can see what’s resonating.
New launch or established product
Whether you’re supporting a new launch or building momentum for an established product, we create engaging sampling experiences designed to drive trial and support sell-through.
New on shelf
Supporting a new launch
Turn your new Costco placement into purchases.
- Drive trial with a first taste
- Bring your story to life beyond the packaging
- Connect discovery to a purchase, right in the warehouse
Already on shelf
Building momentum
A well-executed sampling program can support ongoing awareness and sales momentum. Those insights can help you:
- Refine your messaging
- Guide future sampling investments
- Build a stronger plan for continued retail growth
Along the way, we capture consumer feedback and activation insights to help you understand what’s resonating and make every sampling opportunity count.
Costco roadshow FAQ
What is a Costco roadshow?
A Costco roadshow is a sampling activation inside a Costco warehouse. Roadshows and in-warehouse demonstrations give members a chance to experience a product firsthand, learn what makes it different, and feel more confident adding it to their cart.
Why should food and beverage brands sample at Costco?
Getting onto Costco shelves is a major milestone, and sampling helps turn that placement into purchases. For food and beverage brands, that first taste can help overcome the hesitation of committing to a full Costco-size package.
What does a brand ambassador do at a Costco roadshow?
A knowledgeable brand ambassador brings your story to life beyond the packaging. They highlight key ingredients, explain product benefits, suggest ways to enjoy it, and answer questions in real time, connecting product discovery directly to a purchase opportunity while members are already in the warehouse.
Is Costco sampling only for new products?
No. Whether you’re supporting a new launch or building momentum for an established product, sampling is designed to drive trial and support sell-through. For brands already on shelf, a well-executed sampling program can support ongoing awareness and sales momentum.
How do you measure what’s working?
We pair each activation with sales tracking and consumer feedback. That gives you a clearer view of what resonates, from favorite flavors to common purchase objections, and those insights can help refine messaging, guide future sampling investments, and build a stronger plan for continued retail growth.
How many Costco roadshows has Front & Center managed?
Front & Center Marketing has managed over 200 Costco roadshows this year alone. We coordinate logistics, secure reliable staff, and oversee day-to-day team management, so each roadshow runs smoothly and you can stay focused on growth.
Ready to make your Costco placement count?
Tell us your warehouses. We’ll bring the roadshow and the people.