Our Field Teams: Real Human Connection, Trained to Sell
People remember the person before they remember the product.
- 4.71Trusted Herd rating from our field staff
- 100%of our staff would work with Front & Center again
- 45active programs nationwide
- Since 2008running field programs for food and beverage brands
Who are Front & Center's field teams?
Front & Center's field teams are heartfelt, sales-trained brand ambassadors who make human connections at races, gyms, campuses, festivals and on the street. Sourced largely by referral, they're trained to handle objections and close with offers tied to retail purchase. We hold a Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again.
- Heartfelt people who care about the shoppers they meet
- Sales-first: trained to handle objections and close with retail-tied offers
- Sourced largely by referral, so they know and love the products
- Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again
- One named account lead at Front & Center; no layers, no hand-offs
- Nationwide, headquartered in Boulder, CO, with an LA-area office
Why the person matters more than the sample
A sample is forgettable. A genuine conversation isn't. Think about the last time you tried something new at a race or on a sidewalk. You probably don't remember the cup. You remember the person who handed it to you, and whether they seemed to actually care.
People buy from people who care. That's the whole idea behind our field teams, and it's been the idea since day one. Avi Scheinbaum founded Front & Center Marketing in 2008 after seeing that in-house marketing teams rarely had the field reach to build trial and drive sales. The fix wasn't more product on more tables. It was better people in front of shoppers.
That's why we built Front & Center as a brand ambassador agency, not a staffing list. We call those moments "Love At First Bite." Our story.
Heart and hustle: what makes our teams different
Heartfelt by design
We look for people who are warm, curious and kind to every person they meet. Our ambassadors know how to meaningfully engage your target consumers because they are your target consumers.
Trained to sell
Heart alone doesn't move product. Our teams are trained to handle objections and close with an offer tied to a retail purchase. Every good conversation ends with an offer that sends people to the nearest store that carries you.
They know your product
We don't send generic sampling staff. Here's how one client put it:
“Front & Center Marketing has talented staff across the country that they source from referral, so they are highly engaged and well educated about our products. I've had the opportunity to meet many of their reps at various events, and each one I've met has been professional and highly engaged in our brand.”
— Boulder Brands
Local experts in their cities
They know their cities. They know the neighborhoods, the events and the stores in their markets, so the conversation feels local, because it is.
How we recruit and train brand ambassadors
Great field teams don't happen by accident. Here's how we build them.
Referral-first recruiting
We source our talent largely by referral, so the people on your program come recommended by people we already trust.
Careful manager selection
We pick field managers carefully, and they staff your program with people who'll represent you with the same care.
Brand and product training
Every team learns your product story and your offer before they meet a single shopper.
Clear instructions, fast communication
Detailed event info with photos before every activation, and quick answers before, during and after.
Paid on time, treated with respect
People who feel valued show up for your brand. That's why we pay fast and on time, every time.
What our ambassadors say
We hold a Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again. That matters to you, because people who are treated well treat your shoppers well.
“Working with Erin was especially great—very attentive, knowledgeable, and supportive throughout. I really appreciated the level of communication and care put into every detail.”
— Andre RojasGoogle review
“They truly care about their Brand Ambassadors! They give clear event instructions, communicate quickly, and always pay on time. I always feel valued and supported when I work with them and would gladly work with them anytime they need me!”
— Shyla W.
“Front & Center provided detailed information before the event and included pictures that were helpful for set up. Communication before, during, and after the event was fast and helpful. Payment was also very fast!”
— Michelle M.
“Fantastic experience working for the brand as well as the agency.”
— Shireen S.
“They’re communicative, understanding, and super flexible with their Brand Ambassadors. … Cam is the moment. He makes every activation run effortlessly.”
— Carlos PadillaGoogle review
“Erin is great and I appreciate that she has always been prompt, personable, and kind.”
— Laura CamposGoogle review
“Great team to work with! Awesome communication and reminders, quick response time…”
— Kelsey SchumacherGoogle review
What brands get from our people
- Conversations that end in a sale. Every interaction ends with an offer that sends people to the nearest store that carries you.
- Every stop logged. Samples and engagement, with a recap after every activation.
- One person to call. A small office team and a named account lead who knows your retail footprint.
Our teams run the branded Range Rover vehicle program for UPDATE Energy Drink. See our case studies.
“Thank you all for the hard work and partnership! We love seeing how everything is coming to life and showing a positive impact for our brand and community!”
— So Good So You
Where you'll meet our teams
The same field marketing team runs our street team staffing, events and branded vehicle programs.
On the road
On branded vehicle programs, with one of our 45 custom-wrapped vehicles parked where your shoppers already are.
At the moments that matter
At races, gyms, campuses and festivals, when people are hungry, curious and open to something new.
On the street
On the street, where your shoppers live, work and train, a short walk from the stores that carry you.
Meet the office team
A small, nimble team, on purpose. No layers, no hand-offs. We're headquartered in Boulder, CO, with an LA-area office, and we run programs nationwide.
- Avi ScheinbaumFounder & CEO
- Camden WilliamsCreative Director
- Leslie BettisPeople & Culture
- Breanne AhnProgram Manager
- Erin BarnsStaffing Manager
- Hannah BobeenSr Account Manager
- Angela ArevaloNYC Program Manager
Want to join the crew?
If you love great food, love people and want to be part of programs you're proud of, we'd love to meet you. Our best ambassadors come to us through referrals, so if you know someone on our team, tell them you're interested.
Field team FAQ
Who works Front & Center's sampling programs?
Heartfelt, sales-trained brand ambassadors, sourced largely by referral. They're experts in their cities, engaged with the brands they represent, and trained to handle objections and close with offers tied to retail purchase. We hold a Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again.
What makes your field teams different from other agencies' event staff?
Two things together: heart and sales skill. Our people genuinely care about the shoppers they meet, which is why conversations feel real, and they're trained to close with an offer that sends people to the nearest store that carries your product. Clients describe our reps as highly engaged and well educated about their products.
Will I have one point of contact?
Yes. You get a named account lead at Front & Center who knows your retail footprint. We're a small, nimble office team with no layers and no hand-offs, so decisions are fast and you always know who to call.
How do you keep ambassadors engaged?
We treat them well: clear event instructions, fast communication before, during and after events, and on-time pay, according to our own staff's reviews. People who feel valued show up for your brand. We hold a Trusted Herd rating of 4.71, and 100% of our staff would work with Front & Center again.
Your brand deserves people who care.
Let's put ours in front of your shoppers.