Case Studies / Built
Built x Alex Warren
Built Field Sampling Program Case Study
Our heartfelt field teams sample Built all year in cities across the country, from festivals to busy streets. For Camp S'moredinary, the Built x Alex Warren program, we brought Built to Alex Warren's shows in a branded Airstream, where fans could try it on the spot.
Built in hand, all year.
The goal
Turn first bites into Built fans, in more hands and more cities.
What our team did
Festival and street stops all year, plus a branded Airstream at Alex Warren's shows.
The people and the moment
One bar, one real conversation. That's how a first bite turns into a fan.
Built case study FAQ
What was the Built x Alex Warren program?
Camp S'moredinary was the Built x Alex Warren program: a branded Airstream at Alex Warren show dates. Our heartfelt field team brought Built to fans at the shows and handed out samples, on top of the year-round field sampling our teams run for Built in cities across the country.
What do Front & Center's field teams do for Built?
Our teams sample Built all year in cities across the country, at festivals, on busy streets and in other places where people already gather. They hand out samples, start real conversations and point people to a store nearby that carries Built. Real human connections like these are what drive retail sales.
Can Front & Center run a program like this for my brand?
Yes. We run branded vehicle programs, event sampling and street sampling for food and beverage brands, in a single market or nationwide. Tell us your markets and goals, and we'll come back with a plan and the heartfelt field team to run it.
Ready to put your brand front and center?
Tell us your markets. We'll bring the people.
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