Duke's Meats

 

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goal

Like all of our clients, Duke’s Meats offers unique, high-quality products, so they solicited the help of F&C to convert consumers from conventional beef jerky to their premium meat sticks. To accomplish this, we developed a method to boost brand awareness and, ultimately, improve equity by supporting purchases at retailers nationwide.


F&C strategy

Our expert field teams targeted events where we could efficiently engage with Duke’s core consumers in their natural habitat: extreme sports competitions and craft beer events throughout Texas and Colorado. These events not only let us sample Duke’s high-quality, premium meat sticks to their ideal demographic, but provided fun, high-energy settings—the perfect environment for our activations. When we engage with consumers in their element at an exciting event, a memorable bond with the brand develops naturally. We also provided point of purchase support with merchandising efforts and product demonstrations in major retailers both within these focus markets and across the country.

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results

Our strategy made Duke’s a highlight at events all over these two integral markets and boosted store sales nationwide, and during our efforts, Duke’s was acquired and sold. We provided impactful strategy both during and post-purchase of the company for seamless brand promotion.